Tuesday 11 February 2014

uses and gratifications in - Peaky blinders, Lost and Mad men

Uses and Gratifications in Peaky Blinders,     Lost and Mad Men 


study the uses and gratifications theory and question, which gratifications audiences would gain from each of your studied texts

Identify

justify your answer with clear kinks to technical conventions, responses or sequences from the narrative

Justify 



Peaky Blinders 

Personal identity- finding reinforcement for personal values 
Identify and justify- At some point the narrative we discover Ada, the sister of the Shelby brothers, is pregnant with Freddy's baby. The twist in the narrative is that Freddy is a communist and is also Tommy's best friend who Freddy saved during the war in France. In one scene in the text we witness Aunt Polly taking Ada to the train station to be taken to have an abortion. This suggests in this particular time period it was looked down upon to have a child when not in a marriage, as during this scene Freddy proposes to Ada and Aunt Polly seems to be happier. This allows the consumer to find reinforcement for personal values due to the fact that in modern day society having a child out of marriage is not as negative, Allowing the audience to see the positive elements in modern day society. 


Entertainment-  Getting intrinsic cultural or aesthetic enjoyment 
identify and justify - Towards the beginning of the text we consume a scene which involves the shelby brothers and the gypsy brothers in a domestic. during this seen we see complex cinematography of  Tommy Shelby taking off his hat which has a knife on. This allows us, the audience, to gain an insight into how people in Birmingham in 1919 lived, and more importantly how gangsters such as themselves would act in those circumstances. the use of the slow motion in this scene is used to allow use to see and be educated in how they lived. using such detail as this to allow us to notice the small elements of life in 1919. This is used throughout the narrative to make the text as accurate on the time period as possible. Another scene which involves gaining intrinsic cultural enjoyment is the seen that invokes Tommy and Grace talking outside, the audience consume the noise of the machinery in the background. This is diegetic sound used for an active audience to notice the technical conventions used to make the text as authentic as possible. 

Thursday 6 February 2014

how does peaky blinders attract its target audience

peaky blinders is a 6 episode series of a text based on the time just after world war 1 in 1919. the text demonstrates events and how people felt at this time. the text was aired on bbc two which is known for targeting an active audience. due to its historical content peaky blinders is a very high brow text, however the mainstream conventions within the text. one could argue that the use of the baseline building up and quicker to express the feelings of the main character, tommy shelby,could be aimed at a passive audience due to the producer physically portraying how the character is feeling in which is frequently used in main stream texts.

However the use of cinematography in the text could also be to attract a mainstream audience. The use of high production value prominently shown the fight scene, attracts an active audience due to the lighting and carefully constructed camera angles allowing this audience to deconstruct to the scene without the music to show them how they are feeling. `They do this by just the use of camera shots and high value lighting. however the producer has included the fast paced modern soundtrack in this text to also attract the passive audience. the use of the juxtaposition between the modern music and time era