Explore the impact of digital technologies on your selected industry
digital technology such as the internet and online services such as internet and social networking sites such as Facebook, instagram and twitter, alongside having online stores such as iTunes all present new ways for a consumer to discover or buy new music.
Nirvana was a band formed before the invention of the internet, their album "never mind" came out in 1991. by this time the had diluted their alternative heavier sound with more popular music conventions. By this time they were also signed to "Geffen", a globally known record label. Nirvana helped change the genre and ideology surrounding mainstream, popular music . They combined more alternative genres such as punk with more popular genres at the time such as metal.
To help promote and publicise themselves Nirvana would rebel on mainstream television shows such as "Jonothan Ross" in order for people to talk about them gaining publicity through "word of mouth". when this happened magazines and newspapers would talk about them, therefore more and more people would know who they are. On "Jonathon Ross" Nirvana achieved this by singing one of their more alternative songs rather than the one they were ordered perform which was "lithium". As i said before due to the fact the internet not being invented, Bands and artists like Nirvana relied heavily on television performances, music videos and their record label in order to get publicity.
Nirvanas single "smells like teen spirit" with its controversial music video in a high school with cheerleaders and teenagers is still popular and is still being discussed amongst new generations today, this is due to the numerous amounts of music channels provided by television, in which Nirvana never experienced during their career. They also have a YouTube channel to enable consumers/audiences to access and share videos of their live performances and music videos through the internet.The invention of the internet this has enabled Nirvanas music to be accessed more easily even after the time they were most prominent, though nirvana have not released an album for over twenty years, around 30 thousand copies of Nirvanas album "never mind" are still being sold every year through online stores such as iTunes, amazon and eBay. Digital technology has allowed social interaction and communities to form for Nirvanas fans and their new generation of fans due to the internet, as a form of nostalgia. Ultimately digital technology for older bands such as Nirvana has generated discussion about their music and the life and suicide of lead singer Kurt Cobain.
However this differs from new artists of today such as Lady Gaga who seem to rely heavily on their fans through social networking and album sales through the internet. Lady Gaga's album "Born this way" was released in 2011. In the short time period of 3 months she released 5 singles alongside their very theatrical and flamboyant music videos. Lady Gaga has a close relationship with her fans due to social networking sites such as twitter, Facebook and instagram. This built by her heavily promoted ideology of self acceptance, an example of this is on the photo sharing social networking site Instagram where numerous "little monsters", the nickname for her fans, upload images of her quotes and performances. One of these quotes is "you laugh at me because I'm different, I laugh at you because you're all the same". This promotes to her fans that it is okay to be different and stand, which is why she not only targets the typical teenage girl target audience but also homosexuals and transgender people who are typically different, this strongly promoted in her single "born this way"as her lyrics quote "not matter if you're gay, straight or by". Lady Gaga embraces technology to form a parasocial relationship with her fans.
Lady Gaga calls herself "mother monster" to enable her fans to reflect upon her and embrace their differences from the mainstream culture. Her fan base have been cultivated to believe that being different and standing out is a good thing due to her actions through social networking such as Twitter that allows fans to access her personal life and personality. However Gaga does this by rewarding her fans for uploading complimentary tweets or images of her at a show or event. She does this by commenting on their images or tweets or simply just retweeting them so that they get the impression that they know her personally. On 13th may 2014 Lady Gaga sold her concert tickets for the 7th time at Madison square in new York. One of her fan twitter blogs uploaded "RT if you're exited to see Lady Gaga hit the stage at Madison square" in which she retweeted. Moreover to promote the fact that she is dedicated to her fans more than other artists another "little monster" uploaded an image of her kissing one of her fans in which she also retweeted. This parasocial relationship through social networking media has enhanced sales for Gaga's music. Her album "Born this way topped charts in 23 different countries, with the single setting an iTunes record for selling one million copies in five days.
The current band radiohead took a very experimental and innovative approach to marketing their album through digital technology. instead of setting a price to the album and selling it online and in shops, the band used the method of "pay what you want". this highlighted the importance of the fan and musician relationship. The album "in rainbows" in which was released in 2007 made more money digitally than any other album they had ever sold. it allowed their fans to think that for this particular band it wasn't about the money, but more about the music and enabled them to pay the worth of what they thought the music was. This was a very intelligent way of increasing threat of piracy to the industry and moving away form the reliance of a powerful record label to release, distribute and promote albums.
Radiohead used digital technology to increase financial gain, though they did not sell as many albums as they would with their record label, they made more money digitally due to the fact they kept all of the money and did not need to give any to their record label. The album has been purchased over 3 million times due to the downloads, CDs and £40 disc boxes. The album in rainbows was available free or "pay what you want" for three months. The albm alon sold 1.2 million copies with the average customer buying the album at 4 pounds on the "pay what you want" method. With 291 million subscribers on YouTube Radiohead has used videos and host live to promote and publicise themselves . As well as doing performances such as "live at the basement" on a channel you have to pay for such as "Sky Arts", this highlights that Radio head were trying attract their core audience and trying to avoid any mainstream attention.
Digital technology is highly used and relied on in order to market and promote artists in the music industry. This is due to the fact that it is easily accessible, cheap, immediate and high quality as well as reducing costs of production and distribution for music labels. It allows for new artist to become wodely known through social networking sites as lady gaga did with twitter.
Nirvana was a band formed before the invention of the internet, their album "never mind" came out in 1991. by this time the had diluted their alternative heavier sound with more popular music conventions. By this time they were also signed to "Geffen", a globally known record label. Nirvana helped change the genre and ideology surrounding mainstream, popular music . They combined more alternative genres such as punk with more popular genres at the time such as metal.
To help promote and publicise themselves Nirvana would rebel on mainstream television shows such as "Jonothan Ross" in order for people to talk about them gaining publicity through "word of mouth". when this happened magazines and newspapers would talk about them, therefore more and more people would know who they are. On "Jonathon Ross" Nirvana achieved this by singing one of their more alternative songs rather than the one they were ordered perform which was "lithium". As i said before due to the fact the internet not being invented, Bands and artists like Nirvana relied heavily on television performances, music videos and their record label in order to get publicity.
Nirvanas single "smells like teen spirit" with its controversial music video in a high school with cheerleaders and teenagers is still popular and is still being discussed amongst new generations today, this is due to the numerous amounts of music channels provided by television, in which Nirvana never experienced during their career. They also have a YouTube channel to enable consumers/audiences to access and share videos of their live performances and music videos through the internet.The invention of the internet this has enabled Nirvanas music to be accessed more easily even after the time they were most prominent, though nirvana have not released an album for over twenty years, around 30 thousand copies of Nirvanas album "never mind" are still being sold every year through online stores such as iTunes, amazon and eBay. Digital technology has allowed social interaction and communities to form for Nirvanas fans and their new generation of fans due to the internet, as a form of nostalgia. Ultimately digital technology for older bands such as Nirvana has generated discussion about their music and the life and suicide of lead singer Kurt Cobain.
However this differs from new artists of today such as Lady Gaga who seem to rely heavily on their fans through social networking and album sales through the internet. Lady Gaga's album "Born this way" was released in 2011. In the short time period of 3 months she released 5 singles alongside their very theatrical and flamboyant music videos. Lady Gaga has a close relationship with her fans due to social networking sites such as twitter, Facebook and instagram. This built by her heavily promoted ideology of self acceptance, an example of this is on the photo sharing social networking site Instagram where numerous "little monsters", the nickname for her fans, upload images of her quotes and performances. One of these quotes is "you laugh at me because I'm different, I laugh at you because you're all the same". This promotes to her fans that it is okay to be different and stand, which is why she not only targets the typical teenage girl target audience but also homosexuals and transgender people who are typically different, this strongly promoted in her single "born this way"as her lyrics quote "not matter if you're gay, straight or by". Lady Gaga embraces technology to form a parasocial relationship with her fans.
Lady Gaga calls herself "mother monster" to enable her fans to reflect upon her and embrace their differences from the mainstream culture. Her fan base have been cultivated to believe that being different and standing out is a good thing due to her actions through social networking such as Twitter that allows fans to access her personal life and personality. However Gaga does this by rewarding her fans for uploading complimentary tweets or images of her at a show or event. She does this by commenting on their images or tweets or simply just retweeting them so that they get the impression that they know her personally. On 13th may 2014 Lady Gaga sold her concert tickets for the 7th time at Madison square in new York. One of her fan twitter blogs uploaded "RT if you're exited to see Lady Gaga hit the stage at Madison square" in which she retweeted. Moreover to promote the fact that she is dedicated to her fans more than other artists another "little monster" uploaded an image of her kissing one of her fans in which she also retweeted. This parasocial relationship through social networking media has enhanced sales for Gaga's music. Her album "Born this way topped charts in 23 different countries, with the single setting an iTunes record for selling one million copies in five days.
The current band radiohead took a very experimental and innovative approach to marketing their album through digital technology. instead of setting a price to the album and selling it online and in shops, the band used the method of "pay what you want". this highlighted the importance of the fan and musician relationship. The album "in rainbows" in which was released in 2007 made more money digitally than any other album they had ever sold. it allowed their fans to think that for this particular band it wasn't about the money, but more about the music and enabled them to pay the worth of what they thought the music was. This was a very intelligent way of increasing threat of piracy to the industry and moving away form the reliance of a powerful record label to release, distribute and promote albums.
Radiohead used digital technology to increase financial gain, though they did not sell as many albums as they would with their record label, they made more money digitally due to the fact they kept all of the money and did not need to give any to their record label. The album has been purchased over 3 million times due to the downloads, CDs and £40 disc boxes. The album in rainbows was available free or "pay what you want" for three months. The albm alon sold 1.2 million copies with the average customer buying the album at 4 pounds on the "pay what you want" method. With 291 million subscribers on YouTube Radiohead has used videos and host live to promote and publicise themselves . As well as doing performances such as "live at the basement" on a channel you have to pay for such as "Sky Arts", this highlights that Radio head were trying attract their core audience and trying to avoid any mainstream attention.
Digital technology is highly used and relied on in order to market and promote artists in the music industry. This is due to the fact that it is easily accessible, cheap, immediate and high quality as well as reducing costs of production and distribution for music labels. It allows for new artist to become wodely known through social networking sites as lady gaga did with twitter.
Yasmin, there is some really good content in this. How long did it take you to write? Remember you only have 50 minutes per question. You second paragraph provides a lot of context but does not address the question, I am not sure you will have time to do this, you may but I want you to be sure.
ReplyDeleteTry to get to the "meat" of your points quicker. Adopt a more concise approach to your response that uses the language from the question throughout.
A good example is your Radiohead point where you state "Radiohead used digital technology to increase financial gain" Simple, to the point. All it needs is a big more detail, then move on to the next.
Also remember you need to introduce each band and the specific album.
You know your stuff, you just need to refine your style and question each paragraph to ensure you are answering the question, not simply stating everything you know.
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ReplyDelete