James Bond - die another day - analysed

the james bond franchise is clear example of film objectifying females and forcing the audience to view females via the male gaze. the scene within, "die another day" when james bond meets the character jinx demonstrates my previous statement through laura mulveys theory f the male gaze. at the beginning of the text we have a view of a building through banoculas, shot then moves to a mid shot of male holding them suggesting the male is dominating as we are viewing the text through his eyes. the text then moves on to a mid shot, viewing through the banoculas, of woman in the water viewing the top half of her body. the male gaze applies to this part of the text as the woman is viewed in slow motion, objectifing her as the consumers are able to view her body for longer. the text denies her human identity, at this point, relegating them to the status of objects to be admired for physical appearance. the fact the consumers are viewing the female protagonist in slow motion creates a hyper reality, thus linking to the theory of of post modernism. this particular part of the text is not reality, reality is not in slow motion.

moreover the fact we view the woman through the mans eyes, as i said before, links to the idea that we live in a patriarchal society where men construct are ideals. As we are viewing the text through his eyes we begin to believe only the woman's appearance matters, before we know her identity we see her body. Viewing through the male eyes we believe that it is the males story that matters, we see through his eyes therefore he is the active character. the female is passive as she is only what he is seeing, nothing important, just there for visual pleasure.